Bringing Play-to-Earn to Minecraft
We are a play-to-earn company but our Minecraft server isn't a play-to-earn experience yet.
It was in the past. The first time around, players would earn in-game money and use it to open an NFT loot box. The second time around, players could farm centralized materials and use them to craft NFTs. Both of these economies broke, money was earned faster than planned, centralized mats became dupable, and we lost a ton of NFTs.
Losing the NFTs isn't what hurt though, we had spent many months working on both of those play-to-earn systems only to have them explode in our faces. These were months (and NFTs) that we could never get back. Since then, we have learned not to rush out features that could break later and double our work. This was a hard lesson, well learned.
No one in the world cares more about MyMetaverse and My Meta than I do. Every day I wake up with a burning pit of fire in my stomach, I want everything to happen yesterday, but I have to take a deep breath, calm myself, and look to the future.
We've been doing this for nearly two years and we can keep developing at this pace for many years to come. The only thing that can kill this project is rushing out features that break – forcing ourselves to do everything twice.
I acknowledge that over the last two years, we've lost hundreds of players because we haven't had an active play-to-earn experience. But our ultimate goal is to build games that can attract hundreds of millions of players, keep them entertained, and allow half of them to earn a living by doing things they love. This is not going to be easy to achieve and the only way we will do it is if we build out our tech stack in a layered, strategic, and sustainable way.
Thank you all for understanding :)
On a personal note, this article was prompted by valuable feedback provided by outspoken members in our community. We hear you and we appreciate you. I can tell you feel the same burning urgency in the pit of your stomach that I do and I appreciate that you still provide your feedback in a productive, constructive, and intelligent way.
Trust me when I say, we will win. I'm betting everything I own on it.